Cooperative Marketing in the Construction Industry

There really is a low-cost and low-risk marketing strategy that's been proven to work in today's economy - and it's particularly effective for businesses in the architecture, engineering, and construction industries. It's cooperative marketing: the building of cooperative marketing alliances with non-competing businesses that offer complementary services and products.  

Cooperative Marketing in the Construction Industry provides a structured method for developing and managing co-marketing relationships in the design and construction industry to ensure greater sales success. By sharing marketing intelligence, expenses and other resources, small and mid-size firms can increase sales leads, lower marketing costs, increase closing ratios and shorten sales cycles.

It provides detailed criteria for selecting co-marketing partners, explores issues effecting co-marketing relationships and examines successful and unsuccessful relationship cases, costs and payoffs.

This unique guide provides a model you can easily put to use for leveraging your personal relationships, technology, staff and other scarce and costly resources to generate qualified sales leads, close more sales, and increase profits.

330 pp.