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Marketing Handbook for the Design & Construction Professional
9781557016584$77.95These days, driving new business is the key to your survival, and this highly acclaimed marketing tool is your key to driving new business. With 64...
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Design-Build Services
9781557016546$77.95The all-new Design-Build Services: A Marketing and Business Development Handbook is packed with ready-to-use forms and sample documents, laying out...
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Plan It: A Down-to-Earth Guide to Market Planning and Budgeting
971253447$54.95A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time, and establishes...
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How to Succeed With Your Own Construction Business
9780934041591$31.95How to Succeed With Your Own Construction Business provides you with a thorough overview and a wealth of tips related to all aspects of starting an...
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SMPS - CPSM Exam Prep Books (6 Book Combo)
6BKCOMBO$181.95SMPS offers A/E/C marketers and business developers the opportunity to become a CPSM, a Certified Professional Services Marketer, through its CPSM ...
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Social Media 101
9780470563410$24.95Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and ...
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Guerrilla Marketing for Social Media
9781599183831$23.95Equipping you with action plans, implementation steps, and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing,...
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Leading with Marketing
9781449039677$52.95How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all A...
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Marketplace Masters: How Professional Service Firms Compete to Win
9780275981198$46.95Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure -- lo...
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Advertising 2.0: Social Media Marketing in a Web 2.0 World
9780313352966$26.95This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. Every day, print and online trade magazines and news...
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The Integration Imperative
9780615292144$31.95Focuses on the integration of marketing and business development into every function of daily operations. The Integration Imperative summarizes thr...
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Spanning Silos: The New CMO Imperative
2876$31.95Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send ...
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How to Have Kick-Ass Ideas
9781602392434$13.95Stuck in a rut? Bored? Dissatisfied? Uninspired? Got a problem you don't know how to solve? What if you knew exactly what you wanted and could make...
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Find the Lost Dollars: Increase Profits
9780988382404$26.95Are you maximizing every dollar of profit on your projects? The daily demands of running an architect, engineer, or environmental business can be o...
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The Marketing Coordinator
WS-360$10.95The marketing coordinator embodies a rare combination of traits and skills.
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Connecting with Your Future Clients
9781424312290$52.95This is not your usual marketing book. The author, Norman Wei, provides an insider's look on how consultants are chosen and rejected. As a corporat...
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Admit It!
595373658$10.95Galati breaks down what is necessary into 21 short subjects. He expresses them in concise, no frills prose. If you're a business owner and find yo...
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Satisfaction: How Every Company Listens to the Voice of the Customer
1591841097$27.95This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consis...
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The Trendmaster's Guide: Get a Jump on What Your Customer Wants
1591840910$13.95A product development executive who has worked with some of the world's top designers shares a wealth of tips and examples on how to anticipate tre...
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Marketing Made Easy for the AEC Firm: Principles and Procedures
1557015570$66.95Take charge of the marketing process! If you are a professional working in a technical or project management role for a design, contracting, or co...
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Incentives for Marketing Managers
WS-358$10.95The way a firm's executives relate rewards to results has a tremendous impact on successful implementation of the business plan. Business owners an...
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Make Your Contacts Count: Networking Know-How, Second Edition
9780814474020$15.95Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportuniti...
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The Marketing Budget
WS-357$10.95The marketing budget can be viewed as the most important part of the marketing plan. This handbook explains how to go about creating a marketing bu...
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DIRECTIONS2: Strategic Management & Marketing
964199424$131.95Richard Rodgers' DIRECTIONS2: Strategic Management & Marketing for A/E/C Business Development is an enriched and expanded Second Edition of his...
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