Products

A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time, and establishes...

This new book takes you on a clear path through the maze of running a construction business: how to make money, how to manage risk, and how to plan...

In the newly revised 13th Edition of Project Management: A Systems Approach to Planning, Scheduling, and Controlling, project management pioneer, l...

The updated edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive ...

This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consis...

SMPS offers A/E/C marketers and business developers the opportunity to become a CPSM, a Certified Professional Services Marketer, through its CPSM ...

Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and ...

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send ...

Presents methods for better communication in various business environments. This book: Reveals the secrets for communicating in any situation ...

A comprehensive guide to strategic planning for design professionals dedicated to the built environment architects, engineers, environmental consul...

Focuses on the integration of marketing and business development into every function of daily operations. The Integration Imperative summarizes thr...

In The Language of Leadership, Marines brings to bear years of experience working with architecture, engineering, and construction firm leaders as ...

The marketing budget can be viewed as the most important part of the marketing plan. This handbook explains how to go about creating a marketing bu...

The marketing coordinator embodies a rare combination of traits and skills.

A product development executive who has worked with some of the world's top designers shares a wealth of tips and examples on how to anticipate tre...

This brand-new edition of Total Construction Project Management, Second Edition comes complete with all of the latest technologies and standards in...