Marketing and Business Development

The all-new Design-Build Services: A Marketing and Business Development Handbook is packed with ready-to-use forms and sample documents, laying out...

These days, driving new business is the key to your survival, and this highly acclaimed marketing tool is your key to driving new business. With 64...

Take charge of the marketing process! If you are a professional working in a technical or project management role for a design, contracting, or co...

Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference b...

This book is the definitive guide on how to grow a design and construction firm. It tells you what's required in project management, marketing, qua...

The updated edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive ...

Built to Last identifies 18 "visionary" companies and sets out to determine what's special about them. To get on the list, a company had to be worl...

For many construction-based businesses, marketing your services has a lot to do with the way you treat your customers, and how you help them achiev...

Richard Rodgers' DIRECTIONS2: Strategic Management & Marketing for A/E/C Business Development is an enriched and expanded Second Edition of his...

The marketing budget can be viewed as the most important part of the marketing plan. This handbook explains how to go about creating a marketing bu...

Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportuniti...

A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time, and establishes...

The way a firm's executives relate rewards to results has a tremendous impact on successful implementation of the business plan. Business owners an...

A product development executive who has worked with some of the world's top designers shares a wealth of tips and examples on how to anticipate tre...

This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consis...

Galati breaks down what is necessary into 21 short subjects. He expresses them in concise, no frills prose. If you're a business owner and find yo...

This is not your usual marketing book. The author, Norman Wei, provides an insider's look on how consultants are chosen and rejected. As a corporat...

The marketing coordinator embodies a rare combination of traits and skills.

Are you maximizing every dollar of profit on your projects? The daily demands of running an architect, engineer, or environmental business can be o...

Stuck in a rut? Bored? Dissatisfied? Uninspired? Got a problem you don't know how to solve? What if you knew exactly what you wanted and could make...

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send ...

Focuses on the integration of marketing and business development into every function of daily operations. The Integration Imperative summarizes thr...

This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. Every day, print and online trade magazines and news...

Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure -- lo...