Creating Wealth: Principles and Practices for Design Firms

Wealth is the fuel that frees us to meet any challenge, to build meaningful practices, to attract the best and brightest people, to be selective in our clients, and to truly enjoy what life has to offer.

In Creating Wealth: Principles and Practices for Design Firms, Ellen Flynn-Heapes explores the psychology and economics of wealth and blasts seven common assumptions rampant in the design industry.

Her research reveals four pivotal wealth-creating behaviors:

1. Passionate focus
2. Rigorous client selection
3. Systematic innovation
4. High credibility

She illustrates, through examples drawn from well-known firms, how six different company cultures can effectively apply these principles.