Plan It: A Down-to-Earth Guide to Market Planning and Budgeting

A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time, and establishes a plan to meet those goals.  Plan It discusses thoroughly the seven components of a marketing planning including the audit, outlook, goals and objectives, strategies, tools and resources, budget, and implementation. If you're looking for specific advice on marketing planning and budgeting, this is the book that will help you set your course, and meet your goals.