Construction Management
Marketing Handbook for the Design & Construction Professional
These days, driving new business is the key to your survival, and this highly acclaimed marketing tool is your key to driving new business. With 64...
View full detailsDesign-Build Services
The all-new Design-Build Services: A Marketing and Business Development Handbook is packed with ready-to-use forms and sample documents, laying out...
View full detailsHow to Succeed With Your Own Construction Business
How to Succeed With Your Own Construction Business provides you with a thorough overview and a wealth of tips related to all aspects of starting an...
View full detailsMarketplace Masters: How Professional Service Firms Compete to Win
Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure -- lo...
View full detailsAdvertising 2.0: Social Media Marketing in a Web 2.0 World
This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. Every day, print and online trade magazines and news...
View full detailsThe Integration Imperative
Focuses on the integration of marketing and business development into every function of daily operations. The Integration Imperative summarizes thr...
View full detailsSpanning Silos: The New CMO Imperative
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send ...
View full detailsHow to Have Kick-Ass Ideas
Stuck in a rut? Bored? Dissatisfied? Uninspired? Got a problem you don't know how to solve? What if you knew exactly what you wanted and could make...
View full detailsThe Marketing Coordinator
The marketing coordinator embodies a rare combination of traits and skills.
Connecting with Your Future Clients
This is not your usual marketing book. The author, Norman Wei, provides an insider's look on how consultants are chosen and rejected. As a corporat...
View full detailsAdmit It!
Galati breaks down what is necessary into 21 short subjects. He expresses them in concise, no frills prose. If you're a business owner and find yo...
View full detailsSatisfaction: How Every Company Listens to the Voice of the Customer
This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consis...
View full detailsThe Trendmaster's Guide: Get a Jump on What Your Customer Wants
A product development executive who has worked with some of the world's top designers shares a wealth of tips and examples on how to anticipate tre...
View full detailsMarketing Made Easy for the AEC Firm: Principles and Procedures
Take charge of the marketing process! If you are a professional working in a technical or project management role for a design, contracting, or co...
View full detailsIncentives for Marketing Managers
The way a firm's executives relate rewards to results has a tremendous impact on successful implementation of the business plan. Business owners an...
View full detailsMake Your Contacts Count: Networking Know-How, Second Edition
Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportuniti...
View full detailsThe Marketing Budget
The marketing budget can be viewed as the most important part of the marketing plan. This handbook explains how to go about creating a marketing bu...
View full detailsDIRECTIONS2: Strategic Management & Marketing
Richard Rodgers' DIRECTIONS2: Strategic Management & Marketing for A/E/C Business Development is an enriched and expanded Second Edition of his...
View full detailsCommunication by Design: Marketing Professional Services
For many construction-based businesses, marketing your services has a lot to do with the way you treat your customers, and how you help them achiev...
View full detailsBuilt to Last: Successful Habits of Visionary Companies
Built to Last identifies 18 "visionary" companies and sets out to determine what's special about them. To get on the list, a company had to be worl...
View full detailsSales and Marketing Checklists
The updated edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive ...
View full detailsDesign. Market. Grow!
This book is the definitive guide on how to grow a design and construction firm. It tells you what's required in project management, marketing, qua...
View full detailsCollapse of Distinction
Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference b...
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