Construction Management
Leadership When the Heat is On: 24 Lessons
People aren't born to be high-performing leaders; instead, they need to learn to develop the time-proven characteristics of great leadership. Leade...
View full detailsPerfect Phrases for Documenting Employee Performance Problems
Performance reviews are among the most powerful and effective tools that a manager can use to motivate employees. But let's face it. Discussing and...
View full detailsSocial Media 101
Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and ...
View full detailsGuerrilla Marketing for Social Media
Equipping you with action plans, implementation steps, and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing,...
View full detailsLeading with Marketing
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all A...
View full detailsMarketplace Masters: How Professional Service Firms Compete to Win
Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure -- lo...
View full detailsAdvertising 2.0: Social Media Marketing in a Web 2.0 World
This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. Every day, print and online trade magazines and news...
View full detailsThe Integration Imperative
Focuses on the integration of marketing and business development into every function of daily operations. The Integration Imperative summarizes thr...
View full detailsSpanning Silos: The New CMO Imperative
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send ...
View full detailsHow to Have Kick-Ass Ideas
Stuck in a rut? Bored? Dissatisfied? Uninspired? Got a problem you don't know how to solve? What if you knew exactly what you wanted and could make...
View full detailsCreating Workplaces Where People Can Think
This unique reference offers detailed guidelines and methods for determining how design problems in your organization may interfere with performanc...
View full detailsThe Marketing Coordinator
The marketing coordinator embodies a rare combination of traits and skills.
Speak Like a CEO: Commanding Attention
Presents methods for better communication in various business environments. This book: Reveals the secrets for communicating in any situation ...
View full detailsConnecting with Your Future Clients
This is not your usual marketing book. The author, Norman Wei, provides an insider's look on how consultants are chosen and rejected. As a corporat...
View full detailsAdmit It!
Galati breaks down what is necessary into 21 short subjects. He expresses them in concise, no frills prose. If you're a business owner and find yo...
View full detailsSatisfaction: How Every Company Listens to the Voice of the Customer
This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consis...
View full detailsThe Trendmaster's Guide: Get a Jump on What Your Customer Wants
A product development executive who has worked with some of the world's top designers shares a wealth of tips and examples on how to anticipate tre...
View full detailsMarketing Made Easy for the AEC Firm: Principles and Procedures
Take charge of the marketing process! If you are a professional working in a technical or project management role for a design, contracting, or co...
View full detailsIncentives for Marketing Managers
The way a firm's executives relate rewards to results has a tremendous impact on successful implementation of the business plan. Business owners an...
View full detailsMake Your Contacts Count: Networking Know-How, Second Edition
Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportuniti...
View full detailsBuilding Construction Inspection: A Guide for Architects
Assuming only limited experience in construction on the part of the reader, Building Construction Inspection: A Guide for Architects explores the i...
View full detailsThe Marketing Budget
The marketing budget can be viewed as the most important part of the marketing plan. This handbook explains how to go about creating a marketing bu...
View full detailsDIRECTIONS2: Strategic Management & Marketing
Richard Rodgers' DIRECTIONS2: Strategic Management & Marketing for A/E/C Business Development is an enriched and expanded Second Edition of his...
View full detailsCommunication by Design: Marketing Professional Services
For many construction-based businesses, marketing your services has a lot to do with the way you treat your customers, and how you help them achiev...
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